4 ’öƽ ڿȯ‘ ü Ȯ
ڷγ19 ް ù Һ þ öƽ 뷮 ߰, ̴ Żöƽ ״.
4 Ϻ ‘öƽ ڿȯ ’ ‘ Ƶ ȸ ̹ ִٸ ϰڴ’ MZ Һ Ѵٸ öƽ ü Ȯ ȴ.
Һ Һ ν
Ϻ 10~70 ฦ ǽ ν 翡 ü 54% ‘ ǰ· ̹ ̾‘ ߴ.
Һ ü 24% 16~24 20%, 25~39 24.8% Ұ MZ뿡 Һ Ÿ.
Һ ‘ ǰ Ѵٸ ȸ ̾ Ƽ(62.7%)’, ‘ȯ ȸ ־(51.8%)’, ‘ ־(40.2%)’ Ǿ.
ܿ ‘ ϰ ;’, ‘ȯ湮 ȸ ߴٴ ־’, ‘ ǰ ǰ Ƽ’ 䵵 Ǿ.
4 ‘öƽ ڿȯ’
Ϻ ‘öƽ ڿȯ’ 2021 6 ȸ ߰ 2022 4 ش ‘3R(Reduce, Reuse, Recycle)+Renewable’ ϰ Ѵ.
Ư ָؾ κ Ư öƽ ǰ(12) ϴ , ش ȯϰų öƽ ̿ ǰ üϴ ɼ ؾ Ѵٴ ̴.
‘ ִ ı’ īװ αǰ 4
•e-tray(Ʈ)
ð ϰ ִ e-tray Űҹ, Ÿھ߳, ָԹ ϴ. , , ڻ , , ÷ 5 , ·δ 簢 ̴.
80 6,972(ΰ )̸, 簢 ڻ 120 5,754(ΰ )̴.
•
ƻ ְ ֽ, Ŀ, ֻӸ ƴ϶ ī̽ Ȱ ϴ. ÷, , , ߰ 4 2022 5 ο ߰ ̴.
S(50ml), M(100ml), L(200ml) 3 , . 10 S 1,150, M 1,200, L 1,400̴.
•(PACOON)
ֽȸ ٷν(労) PACOON 2020 10 ǸŸ Ͽ Ǹż 19 α⸦ ִ.
ƿ Ǭ Ȥ Ʈ Ǭ ȣ, , , ̱(Ǯ ), 5 ִ. PACOON 5 ͽ(50) 3,850(ΰ )̴.
•
ŸƮ (libelabel) ǥ , Dlink Straw 귣 Ͽ 2021 1 Ǹϰ ִ. 15 , ð 뿡 ῡ ܸ ߰ش. 1 1,500 20~30 ̿ αⰡ ִ.
û
4 ‘öƽ ڿȯ ’ ڴ ȸ öƽ ü ɼ ؾ Ѵ. ‘ ִ ı’ ̸ پϰ ο Ͻ ȸ â ȴ.
ش 忡 ϰ ϴ 츮 ⸧ , , Ȥ پ ̳ ǰ 鿡 ı⸦ Դ Һڿ ſ ִ ǰ ؾ Ѵ.
ִ öƽ ݺ ̹Ƿ ڿ Һڰ Ͽ ϱ δ ִ. ϻȰ Һڰ δ Ͽ ִ 忡 ϴ ͵ ߿ Ҷ Ǵܵȴ.
ۼ : Ϻ ī ٿ
ڷ: X Trend Nikkei, Markless Style, Dentsu, ǰ Ȩ,
KOTRA ī ڷ
<۱ڨ 'öƽ̾' - .>
|