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ȹƯ > ̾ ī
Ʈ 丮 ǰ ǵ ൿ ġ ⿡ (4)
[öƽ̾] Է 2022-05-13 11:59:42

3.2.2
̷ 忡 Ʈ 丮 ǰ 뼺, ̼, ǵ, ൿ(Ȱ뵵) ġ Ȳ ° Ͽ Ͽ.
ߵ Ͽ ǽϿ. ä Likert 5 ô Ͽ. <ǥ 3-2> <ǥ 3-3> Ͽ Ÿ. Ʈ 丮 ǰ ַǰ(), (), (), Ŀ͸¡(ŷڼ) 4 κ ϰ, 뼺, ̼, ǵ, ൿ(Ȱ뵵) ġ Ͽ. 
 
 
3.3 м м
 
3.3.1. м
翡 , , õ, û, , , 뱸, ߼ CEO 370 Ͽ. â 5 ڵ ھ ι 츮 Ѹ ٰ , а, , Ʈ 丮 ý Ͽ 1 ̻ Ʈ 丮 ý  ߼ 36 ȸ縦 Ͽ. ̵ ڵ ǥ Ͽ 2020 4 1Ϻ 5 9ϱ 39 ǽϰ 351θ Ͽ, 351 ü ȿ ڷ м ȰϿ. ڰ ڿ Ǹ ڱԽĿ Ͽ ۼϵ Ͽ. 
 
3.3.2. м
ڷ ó SPSS 23.0 α׷ ̿Ͽ мϰ Ѵ.
ù°, , , õ, û, , , 뱸, ߼ CEO ڵ Ȯϱ 󵵺м ϰ Ѵ. 
°, ڵ α Ư ̵ ϴ Ʈ 丮 ǰ, 뼺, ̼, ǵ , ׸ ൿ(Ȱ뵵) ŷڼ Ÿ缺 ϱ κм ּ м ϰ Ѵ. κм ġ (factor loading) 0.5 Ͽ, ġ(eigen value) 1.0 ̻ Ͽ. 
°, Pearson м ϰ Ѵ. 
踦 ϱ ȸͺм ǽϰ Ѵ. ̶ м Ǽ α<0.05 ϰ Ѵ.
 
 
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8) ̿(2009), Ϲŷ ǰ ̺쿡 ġ ⿡ , Ǵбп ڻ.
9) (2003), ű (TAM) ͳݼൿ , ѱ濵ȸ(13 1ȣ).
10) Parasuraman, A., Zeithaml, V. A., and Berry, L.L., “Servqual: A Multiple-Item Scale for Measuring Consumer Perc,”Journal for Retailing, Vol. 64, No. 1, pp. 12, 1988.
11) (2017), ITǰ , ǵ õǵ ġ ⿡ : н ȿ ߽, бп .
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13) 躴(2017), Ʈ 濵 ġ : Ʈ ߽, Ѿбп . 
 
ȣ ̾ϴ.


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