4.3 ؼ
4.3.1
̿ ַ ǰ, , , Ŀ¡, 뼺, ̼, ǵ ൿ 輺 ϱ Ͽ м ǥ Ÿ <ǥ 4-9> .
1) (ַǰ, , , Ŀ¡) Ű 뼺
ᰡ H1. ַǰ() 뼺 ǹ (t=4.156, p<0.01) ĥ ̶ , t t=4.156 ַǰ 뼺 ǹ (+) ġ Ȯߴ. H1 äõǾ.
ᰡ H2. () 뼺 ǹ (t=3,173, p<0.01) ĥ ̶ , t t=3.173 뼺 ǹ (+) ġ Ȯߴ. H2 äõǾ.
ᰡ H3. () 뼺 ǹ (t=2.147, p<0.05) ĥ ̶ , t 2.147 뼺 ǹ (+) ġ Ȯߴ. H3 äõǾ.
ᰡ H4. Ŀ¡(ŷڼ) 뼺 ǹ (t=2.761, p<0.01) ĥ ̶ H4 , t t=2.761 Ŀ¡ 뼺 ǹ (+) ġ ȮεǾ. H4 äõǾ.
2) (ַǰ, , , Ŀ¡) Ű ̼
ᰡ H5. ַǰ() ̼ ǹ (t=3.597, p<0.01) ĥ ̶ , t t=3.597 ַǰ ̼ ǹ (+) ġ Ȯߴ. H5 äõǾ.
ᰡ H6. () ̼ ǹ (t=2.233, p<0.05) ĥ ̶ , t 2.233 ̼ ǹ (+) ġ Ȯߴ. H6 äõǾ.
ᰡ H7. () ̼ ǹ (t=3.837, p<0.05) ĥ ̶ , t 3.837 ̼ ǹ (+) ġ Ȯߴ. H7 äõǾ.
ᰡ H8. Ŀ¡(ŷڼ) ̼ ǹ (t=1.557, p>0.05) ĥ ̶ , t 1.557 Ÿ Ŀ¡ ̼ ǹ ġ ʴ Ÿ. H8 ⰢǾ.
3) Ű( 뼺, ̼) ǵ
ᰡ H9. 뼺 ǵ (t=2.851, p<0.01) ĥ ̶ H9 , t t=2.851 뼺 ǵ ǹ (+) ġ Ȯߴ. H9 äõǾ.
ᰡ H10. ̼ ǵ (t=8.156, p<0.01) ĥ ̶ H10 , t 8.156μ ̼ ǵ ǹ (+) ġ Ȯߴ. H10 äõǾ.
4) ǵ ൿ( Ȱ뵵)
ᰡ H11. ǵ ൿ (t=19.001, p<0.05) ĥ ̶ H11 , t t=19.001 ǵ ൿ ǹ (+) ġ Ȯߴ. H11 äõǾ.
5.
5.1 û
Ӹ ¸ ۷ι ⸦ ħü, ؽ ȯ ȭ ·ܺ о߿ پ ȭ ϰ ִ. ̷ ȯ溯ȭκ Ӱ Ȯϱ ó پ ȭ ʿ ϰ ִ. 4 ̶ ο зӰ ű 츮 鵵 ̰ ִ. ο 츮 ϰ Ӱ Ϸ Ʈ 丮 ʼ ǴϿ ڵȭ Ʈ 丮 ý پ å Һóθ ߽ ϰ ִ.
̿ Ʈ 丮 ý Ͽ Ʈ 丮 ǰ ǵ ൿ ġ ο Ͽ м Ͽ.
Ȯ (Technology Accep-tance Model; TAM) ǰ(Service Quality Model; SERVQUAL) Ͽ Ȯ (Extended Technical Acc-eptance Model) Ͽ. Ӻ Ʈ 丮 ൿ ġ мϱ Ʈ 丮 ǰ Ʈ 丮 Ư Ͽ.
Ʈ 丮 ǰ PZB SERVQUAL Ͽ, ַǰ(), (), (), Ŀ¡(ŷڼ) 4 Ͽ, Ʈ 丮 Ư 뼺 ̼ Ͽ. ̵ ε ΰ踦 мϱ Ʈ 丮 ǵ Ű Ͽ. ̵ ŷڼ Ÿ缺 Ȯϱ ũй ̿Ͽ ŷڼ Ͽ, Ÿ缺 м ּкм м ǽߴ. ؼ ȸͺм ǽϿ յ Ͽ.
ϸ . ù°, Ʈ 丮 ǰ ǹڿ ǵ ൿ ΰ踦 ġ ϰ, °, Ʈ 丮 ýۿ ڵ 뼺 ̼ ǵ ġ ľϿ δ Ʈ 丮 ǵ ൿ(Ȱ뵵) ġ Ͽ.
, ù°, Ʈ 丮 ǰ 뼺 ġ ΰ踦 м , ַǰ, , , Ŀ¡ 4 뼺 (+) ǹ ġ ȮϿ(H-1, H-2, H-3, H-4 ä). ڸ Ʈ 丮 ý ü ְ ַǰ Ͽ ýۿ ŷڰ ִ ߿ϴٰ ̴. ý ü ϴ ǹ ø ǹ ִ ұ Ƿ ü ߰ ǹڸ ؾ ϴ ߿ϴٰ Ǵ ִ. Ŀ¡ 帶 ȭ ̹Ƿ ǹڿ ְ Ʈ 丮 ǵ ൿ(Ȱ뵵) ū ִٴ Ͽ.
°, ַǰ, , , Ŀ¡ ̼ ġ ΰ踦 ľ ַǰ, , ̼ ǹ (H-5, H-6, H-7 ä) ġ Ÿ, Ŀ¡ ǹ (H-8 Ⱒ) ġ Ÿ. ڸ ̴ ǹڿ ־ Ʈ 丮 ý ϵ ϴ ַǰ ʿ ִ ̶ ȮεǾ. ݸ鿡 Ŀ¡ Ư ݿϰ, μ ȿ ýۿ ̼ ٴ Ͽ.
°, Ʈ 丮 ýۿ 뼺 ǵ (+) ġ Ÿ(H-9. ä). ڸ ǹڵ Ʈ 丮 ý ν Ÿ 꼺 ȿ ǵ ĥ ִٴ Ͽ.
°, Ʈ 丮 ýۿ ̼ ǵ (+) ġ Ÿ(H-10 ä). ڸ Ʈ 丮 ý ϴµ ־ ū ʾƵ Ͽ ִٸ ǹڵ Ʈ 丮 ý ϴµ źΰ ٴ Ͽ.
ټ°, Ʈ 丮 ý ǵ ൿ( Ȱ뵵) (+) ġ мǾ(H-11 ä). ڸ 忡 Ʈ 丮 ý ȹ, ȿ , 꼺 , ð Ҵٸ ýۿ ۿ . ̴ ε 忡 Ű ű ϴµ ־ ǹڵ ̸ Ȱϰ ϴ ٴ Ǵܵȴ.
ִ û .
ù°, ϱ ذ Ʈ 丮 ý ǹ Ȱǰ ִٴ ̴. Ʈ 丮 ý ϴ ǹڰ ý ϰ Ƶ̰ ϰ ִٴ ſ ̸, Ʈ 丮 ý ʿ Ⱑ Ǿٰ ְڴ. ο åڱ ܿ Ʈ 丮 Ͽ Ʈ 丮 ϴ ̵ ִ ͵ ʿ ̴.
°, Ʈ 丮 ý ϴ ü åӰ ̴. ұ Ȳ ӵ ȭϴ ȭ ż ƴ. ý ϴ ITü Ʈ 丮 ý η Ȯ, â⸸ ƴ ұ ϴ ڼ ǰڴ. ǹڵ ʿ ϴ Ʈ , Ӽ Ἲ ִ , Ȳ ´ Ŀ¡ Ʈ 丮 ý ְ ƾ ο Ƶ̴ 츮 ̴.
°, 4 ô뿡 츮 ְ 츮 ·· ̷ ʿ䰡 ִ. Ư IT 츮 Ʈ 丮 ־ ߱ ؼ ITü ֱ ٶ.
̹ Ʈ 丮 ʿ Ʈ 丮 ǰ ǵ ൿ ġ ߴٴ Ǹ ְڴ.
5.2 Ѱ
Ѱ ڷ ǥ ǥ ̴. ڵǰ ǰ θ ̷ ū Ѱ̴. иϿ Ư ° ִ Ȯ ʿϴ.
谡 Ʈ 丮 ý ã ϰ ִ ñ̴. Ʈ 丮 ΰ Ѹ Ǹ . ̷ ݵ Ӿ ϰ ֱ ̴. ̷ ȯ濡 츮 ܰ Ϸ Ʈ ȯ ȯؾ Ѵٴ Ϳ ̰ . 츮 Ʈ 丮 Ͽ ϴٰ ִ. 4 ֿ ұ Ȳм Ȳ ؼ Ǿ߸ ̷ غϰ ̴.
ڷ ־ ڵǰ ǰ θ ̷ 츮 Ϲȭϱ ٰ ǴϿ. иϿ Ư ° ִ Ȯ ʿϴٰ .
η
- ȭ(ȭ) ǵ м Ʈ 丮 濵 м -
Ʈ 丮 ý Ͽ Ȱ Ʈ 丮 ȭ ȭ(, , ΰ ) ǵ Ʈ 丮 ý Ÿ 濵 ߰ 縦 ǽ ̿ Ȳ .
Ʈ 丮 Ȱ ȭ ȭ
(, , ΰ ) ǵ “ȸ ” 73.2% Ͽ, “ ” 72.9%,
“ȸ ġ ” 72.1%, “꼺 ” 70.9%, “ȸ簡 ȭ ִ” 64.1% Ÿ 70.64% 븦 ϰ ִ Ÿ.
Ʈ 丮 ý Ÿ 濵 “ȿ ” 62.7% Ÿ δ “۾” 55.2%, “ ” 49.6%, “꼺 ” 48.7%, “ǰ” 41.3%, “” 38.7%, “ҷ” 37.9%, “” 32.7% Ȯ Ǿ.
ó Ʈ 丮 Ͽ Ȱ Ǵܵȴ. 꼺 ̳ Ҹ 濵 ־ ΰ ȭ ۾ ϰڴٴ ̶ ̴.
< 縦 Ⲩ ֽ ̹ũ ǥ λ縦 帳ϴ.>
<۱ڨ 'öƽ̾' - .>
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